Data Protection Policy
Overview
Welcome to www.bloomling.uk! Pursuant to Art 13, Art 14 GDPR and § 165 para 3 TKG, we'll comprehensively inform you about how your data is processed in this section. Please familiarise yourself with how your personal data (hereinafter referred to as "data") is processed and why, when you:
- Visit our website
- Subscribe to our newsletter email
- Contact us
- Use our webshop
- Have a business relationship with us, as well as:
- How long your data will be stored
- Which data we collect from other sources (Art 14 GDPR)
- Whether automated decision-making takes place
- What rights you have in regard to data processing and
- Who the data controller is, the contact details of our Data Protection Officer, and how you can contact us.
1) What data do we process when you visit our website?
When you visit our website, the following categories of your data may be processed:
- Selected language
- Browser type
- Type of end device used to access the site
- Operating system
- Country
- Date, time and duration of access
- Partially masked IP address
- Pages visited on our website, including entry and exit pages
- Data that you enter via a contact form
These categories of data are processed only to the extent necessary in each case. The processing of this data is justified by our legitimate interest in operating our website (Art 6 Para 1 lit f GDPR).
To operate of our website, it may be necessary for us to transmit your data to the following recipients:
Service provider and data protection information of the provider | Description | Place of processing | Legal bases for data transmission |
Hetzner Online Ltd | Website hosting including backup storage | EU/EEA | Order processing according to Art. 28 GDPR |
Cookies and Third Party Services
The above categories of data may be processed by so-called "cookies" or other third party services. Cookies are text files that are stored on your device.
"Technical" cookies exclusively ensure the functionality of our website and do not require your consent. These cookies recognise and store temporary data from website visitors. We use these technical cookies exclusively to the extent necessary to communicate with your device via the website. The settings of these technical cookies are determined by pre-contractual measures (Art 6 Para 1 lit b GDPR) or are justified by our overriding legitimate interest in the functionality of our website (Art 6 Para 1 lit f GDPR).
In addition to these technical cookies, we may also use "third party services" (e.g. "marketing cookies", "analysis cookies", "non-required cookies", "pixels", "fingerprinting", "local -/session storage" or similar technologies). These services enable us to better understand and evaluate your interests. With the help of these services, we can merge your surfing behaviour beyond the boundaries of our website with data from other websites. This data allows us to better understand the interest of visitors to our websites and to address them in a more targeted manner. For this purpose, the respective categories of your required data will also be transmitted to the respective service provider. We respect that not every visitor to our website wants this. Therefore, we only process your data through these third party services if you give us your consent to do so.
You consent to the processing of your data by services that process your data within the EU or the EEA, or in countries for which there is a valid EU adequacy decision pursuant to Art. 45 GDPR, based on Art 6 Para 1 lit a GDPR.
Your consent to the processing of your data by services that process your data in the USA or in China is based on Art 49(1)(a) of the GDPR (exceptions for specific cases). The reason for this legal basis is that there is currently no valid adequacy for the USA or China pursuant to Art 45 GDPR. This means that your rights in connection with the processing of your data in the USA or in China cannot be guaranteed, which we expressly point out. This applies exclusively until we can offer you a technical solution to prevent any data transfer to "insecure thrid parties" or until a new adequacy decision is adopted.
You can revoke your consent at any time by deleting the activated services from the browser of your device, whereby the data processing that took place until the time of revocation remains justified.
The following third party services will only be activated once you have consented to them via our "cookie banner" (the pop-up window that appears when you first visit our website):
Service | Description | Duration of storage | Place of processing | Legal Basis for Data Transfer | Service provider and data protection information of the provider |
AdUp | Creating personalised advertising offers | 12 months | EU/EEA | Data processing according to Art. 28 GDPR | Axel Springer Teaser Ad Gmbh |
AWIN | Targeted display of online advertising | 30 days | EU/EEA | Joint responsibility according to Art. 26 GDPR under the conclusion of a joint responsibility agreement. Both parties are contact points for the exercise of rights according to Art.15-20 GDPR | AWIN AG |
Bounce | Targeted display of online advertising | 30 days | EU/EEA | Data processing according to Art. 28 GDPR | Bounce Commerce GmbH |
Clarity | Analysis and statistical evaluation of the website | 12 months | EU/EEA, USA | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | Microsoft Corporation |
Commerce Connector | Optimising our online offers | 14 days | EU/EEA | Data processing according to Art. 28 GDPR | Commerce Connector GmbH |
creativecdn.com | Creating personalised advertising offers | 12 months | EU/EEA | Joint responsibility according to Art. 26 GDPR under the conclusion of a joint responsibility agreement. Both parties are contact points for the exercise of rights according to Art.15-20 GDPR | RTB House S.A. |
Criteo | Creating personalised advertising offers | 13 months | EU/EEA | Joint responsibility according to Art. 26 GDPR under the conclusion of a joint responsibility agreement. Both parties are contact points for the exercise of rights according to Art.15-20 GDPR | Criteo SA |
Experify | Networking of product owners and interested parties, measuring the success of sales through networking | During a session | Switzerland | Joint responsibility pursuant to Art. 26 GDPR. Both parties are the contact points for the exercise of rights according to Art. 15-20 GDPR | Experify AG |
Facebook Pixel | Measuring the success of online advertising and optimising online advertising (the provider may use the data collected to contextualise and personalise ads on its own advertising network, especially if you are logged into an existing account from the service) | 3 months | EU/EEA/USA | Joint responsibility according to Art. 26 GDPR under the conclusion of a joint responsibility agreement. Both parties are contact points for the exercise of rights according to Art.15-20 GDPR | Meta Platforms Ireland Limited |
Flashtalking | Targeted display of online advertising | 60 months | EU/EEA | Data processing according to Art. 28 GDPR | Simplicity Marketing Ltd |
Google Tag Manager | Integration of Google Tag Manager for easy reloading of services (The provider can use the data collected to contextualise and personalise the ads of its own advertising network, especially if you are logged into an existing account of the service) | 24 months | EU/EEA, US | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | Google Ireland Limited |
Google Analytics | Analysis and statistical evaluation of the website (The provider may use the data collected to contextualise and personalise the ads of its own advertising network, especially if you are logged into an existing account of the service) | 24 months | EU/EEA, US | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | Google Ireland Limited |
Google Ads | Targeted display of online advertising (The provider may use the data collected to contextualise and personalise the ads of its own advertising network, especially if you are logged into an existing account of the service) | 3 months | EU/EEA, US | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | Google Ireland Limited |
Google Optimize | Optimisation of our online offers and website presentation (The provider can use the data collected to contextualise and personalise the ads of its own advertising network, especially if you are logged into an existing account of the service) | 18 months | EU/EEA, US | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | Google Ireland Limited |
Hotjar | Optimisation of our online offers and website presentation | 12 months | EU/EEA | Data processing according to Art. 28 GDPR | Hotjar Ltd. |
Hubspot | Optimisation of our online offers | 6 months | EU/EEA, US | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | HubSpot, Inc. |
Microsoft Advertising | Targeted display of online advertising (The provider may use the data collected to contextualise and personalise the ads of its own advertising network, especially if you are logged into an existing account of the service) | 13 months | EU/EEA, US | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | Microsoft Corporation |
Omniconvert | Optimisation of our online offers and website presentation | 6 months | EU/EEA | Data processing according to Art. 28 GDPR | Omniconvert SRL |
SendinBlue | Analysis and statistical evaluation of the website | 24 months | EU/EEA | Data processing according to Art. 28 GDPR | SendinBlue GmbH |
TikTok Pixel | Measuring the success and optimisation of online advertising (The provider may use the data collected to contextualise and personalise the ads of its own advertising network, especially if you are logged into an existing account of the service) | 13 months | EU/EEA, China, US | Joint responsibility according to Art. 26 GDPR under the conclusion of an agreement on joint responsibility, including the final standard data protection clauses according to Art. 46 Para. 3 lit a GDPR. The provider is the point of contact for exercising rights according to Articles 15-20 GDPR. | TikTok Technology Limited |
twiago | Optimising our online offers | 30 days | EU/EEA | Data processing according to Art. 28 GDPR | twiago GmbH |
uptain | Creation of personalised advertising and business offers | Up until you delete your own local storage | EU/EEA | Data processing according to Art. 28 GDPR | uptain GmbH |
Vimeo | Playing Vimeo video services | 24 months | USA | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR | Vimeo LLC |
Youtube | Playing YouTube video services (the provider may use the data collected to contextualise and personalise ads on its own advertising network, especially if you are logged into an existing account from this service) | 24 months | EU/EEA, USA | Data processing in accordance with Art. 28 GDPR under the conclusion of the latest standard data protection clauses according t to Art. 46 (3) lit a GDPR | Google Ireland Limited |
Zemanta | Optimising our advertising campaigns | 3 months | EU/EEA, UA | Joint responsibility according to Art. 26 GDPR under the conclusion of the final standard data protection clauses according to Art. 46 Para. 3 lit a GDPR. Both parties are the point of contact for exercising rights in accordance with Art. 15-20 GDPR. | Outbrain Inc. |
Click Fraud Technology
If you reach our website by clicking on advertisements displayed via search engines, we can use services to analyze and prevent "click fraud". Click fraud occurs when clicks on ads are generated by automated tools or when multiple clicks on ads are unlikely to be driven by genuine interest.
Service | Description | Duration of storage | Place of processing | Legal Basis for Data Processing and Data Transmission | Service Provider and Data Protection Information of the Provider |
Ads Defender | Analysis of clicks on Google Ads, transmission of the IP address to Google Ireland Limited if click fraud is suspected | 365 days | EU/EEA | Overriding legitimate interests (Art. 6 Para. 1 lit f GDPR; you can submit your objection to the processing in accordance with Art. 21 GDPR here in the form of an "opt-out"), data processing in accordance with Art. 28 GDPR | Hurra Communications GmbH |
2) What data do we process when you sign up for our email newsletter?
The following categories of data may be processed (in addition to the data processed during your visit to our website) when you subscribe to our newsletters over e-mail:
- E-mail address
The processing of this data is based on your voluntary consent (Art 6 Para 1 lit a GDPR). You can revoke this consent at any time by unsubscribing via the link provided in each newsletter or via your existing customer account, whereby the data processed up to the time of revocation remains justified. You are not obliged to provide this data, but we cannot provide you with a newsletter subscription without it.
In order to send our e-mail newsletters, it may be necessary for us to transmit your data to the following recipients:
Service provider and data protection information of the provider | Description | Place of processing | Legal bases for data transmission |
Amazon Web Services EMEA SARL | Sending the e-mail newsletter | EU/EEA | Data processing according to Art. 28 GDPR |
SendinBlue GmbH | Sending the e-mail newsletter | EU/EEA | Data processing according to Art. 28 GDPR |
3) What data do we process when you contact us?
When you contact us, the following categories of your data may be processed (in addition to the data processed during your visit to our website):
- Name
- Contact details
- E-mail address
- Telephone number
- Any order data
- Correspondence data, including any data you provide to us during communication
We process this data for the following purposes:
- Handling customer enquiries, customer care and other customer support services via e-mail, chat or telephone.
These categories of data are processed to the extent necessary for each case. The processing of this data is justified by our overriding legitimate interest in efficient and satisfactory communication (Art 6 Para 1 lit f GDPR).
For this purpose, it may be necessary for us to transmit your data to the following recipients:
Service provider and data protection information of the provider | Description | Place of processing | Legal bases for data transmission |
Freshworks GmbH Germany | Customer inquiries and customer care services via email or chat or telephone | EU/EEA, occasionally USA if you contact us via social media platforms | Data processing in accordance with Art. 28 GDPR under conclusion of the final standard data protection clauses in accordance with Art. 46 Para. 3 lit a GDPR |
CallOne GmbH | Customer inquiries and customer care services via telephone | EU/EEA | Data processing in accordance with Art. 28 GDPR |
4) What data do we process when you use our webshop?
When you use our webshop, the following categories of your data may be processed (in addition to the data processed during your visit to our website):
- Name
- Contact details
- Billing and shipping address
- E-mail address
- Telephone number
- Order and delivery data
- Account and payment data
- Assigned account number
- Data that you enter via a contact form
- Correspondence data, including all data you provide in connection with your order
- Date of birth (in the case of legally required proof of age)
We process this data for the following purposes:
- Processing the entire contractual relationship with you
- Transfer of orders to payment service providers
- Commissioning shipping or forwarding services, including drop-shipping
- Communication for processing orders
- Legally required storage as defined by the § 132 BAO (Federal Fiscal Code)
- Legally permitted direct advertising (e.g.: per mail, e-mail, satisfaction surveys, congratulatory letters, statistical evaluations); We would like to expressly inform you that you can object to the processing of your data for the purpose of direct advertising
- Prevention and clarification of cases of fraud or attempted fraud
- Assertion and defence of legal claims
Processing these categories of data occurs to the extent necessary in each case and is required for the fulfilment of the contract (Art 6 para 1 lit b GDPR) or is justified by our overriding legitimate interest in smoothly running our business (Art 6 para 1 lit f GDPR).
It may be necessary for us to transmit your data to the following categories of recipients as required for the use in our webshop:
Service provider and data protection information of the provider | Description | Place of processing | Legal bases for data processing and data transmission |
Credit card companies, banks, payment providers (Data protection information according to teh website of the selected provider) | Payment processing for your order | Usually EU/EEA – but also third countries in exceptional cases | Fulfilment of contract (Art 6 Para 1 lit b GDPR). If the recipient is in a third country without a valid adequacy decision – Art 49 Para 1 b and e GDPR |
Logistics service provider (Data protection information according to the website of the selected provider) |
Transportation and delivery of orders | Usually EU/EEA – but also third countries in exceptional cases | Fulfilment of contract (Art 6 Para 1 lit b GDPR). If the recipient is in a third country without a valid adequacy decision – Art 49 Para 1 b and e GDPR |
Drop-shipping or Drop-shipping Service Provider (Data protection information according to the website of the selected provider) |
Execution of orders for products that are not in stock and transfer to logistics service providers for transport | Usually EU/EEA – but also third countries in exceptional cases | Fulfilment of contract (Art 6 Para 1 lit b GDPR). If the recipient is in a third country without a valid adequacy decision – Art 49 Para 1 b and e GDPR |
Debt Collection Service Provider (Data protection information according to the website of the respective service provider) | If necessary, for collecting outstanding debts | Usually EU/EEA countries, but also third countries in exceptional cases | Overriding legitimate interests (Art 6 Para 1 lit f GDPR). If the recipients are in a third country (non-EU) without a valid adequacy decisions - Art. 49 Para 1 lit e GDPR |
Amazon Web Services EMEA SARL | Sending automated emails | EU/EEA | Overriding legitimate interests (Art 6 Para 1 lit f GDPR), data processing in accordance with Art 28 GDPR |
Customer Account
You have the option of registering for a customer account. If you do so, the following categories of your data may also be processed:
- Order history and wish lists
- Product data (ratings, testimonials, questions, and answers about products)
- Assigned customer number
- Customer segmentation
We process this data for the following purposes:
- Storage of your information in your customer account, including the publication of your ratings, reviews, questions, and answers about products, insofar as you do this independently
- Customer segmentation carried out to offer benefits or discounts.
This data is processed based on your voluntary consent (Art 6 para 1 lit a GDPR) and is justified by our overriding legitimate interest in evaluating our product reviews and customer segmentation (Art. 6 Para. 1 lit f GDPR). You are not obliged to register for a customer account, but we cannot provide you with the additional services mentioned above without a customer account.
5) Which data do we process if you have a business relationship with us?
If you have a business relationship with us as a partner or supplier, we may process the following categories of your data:
- Name
- Company data
- Contact details
- E-mail address
- Telephone number
- Business data, order, delivery and invoice data
- Correspondence data, including all data that you provide to us in connection with our business relationship.
We process this data for the following purposes:
- The initiation, maintenance and processing of our entire business relationship with you (e.g. pre-contractual obligations, invoicing of services, dispatch of documents, communication for processing the contract).
- Legally required storage as defined by the § 132 BAO (Federal Fiscal Code)
- Internal administration and management of our business relationship to the extent required (e.g.: Processing your business case, forwarding business cases to various departments, filing, archiving purposes, correspondence with you).
- Assertion and defence of legal claims
These categories of data are processed to the extent necessary in each case. If you do not provide us with this data, we will unfortunately not be able to process your business transaction.
Processing this data is necessary for the contractual fulfilment of our business relationship (Art 6 Para 1 lit b GDPR), necessary for the fulfilment of our legal obligations in connection with retention periods (Art 6 para 1 lit c GDPR) or justified by our overriding legitimate interest smoothly running our business (Art 6 Para 1 lit f GDPR).
6) How long will your data be stored?
We only store your data for as long as is necessary for the purposes for which we collected your data. In this context, statutory retention obligations must be taken into account (for example, for reasons of tax law, contracts, order data or other documents from a contractual relationship must generally be retained for a period of seven years (§ 132 BAO)). Your name, address, purchased goods and date of purchase are also stored until the product liability expires (after 10 years according to § 13 Product Liability Law). In justified individual cases, such as for the assertion and defence of legal claims, we may also store your data for up to 30 years after the termination of the business relationship.
We store the data that we process in the context of contacting you for up to three years from the time you last contacted us.
7) Collection of data from other sources (Art 14 GDPR)
Data is only collected from other sources if you wish to enter into a business relationship with us as a partner or supplier in accordance with point 5. For this purpose, it may be necessary to carry out research on the business partner. This will only be done to the extent required. In this context, data may be retrieved and processed from the following sources:
Source | Public? | Affected Data | Purpose/Justification |
Company website | Yes | Contact/structure data | Contact for business purposes |
Contractor | No | Name, address, phone no. | Contract fulfilment, delivery |
8) Does automated decision-making or profiling take place (Art 13 (2) (f) of the GDPR)?
No automated decision-making takes place on our website. However, over the order process, it is possible that the respective payment service provider uses profiling for fraud detection.
9) What rights do you have in regard to data processing?
We would like to inform you that, provided that the legal requirements are met, you have the right to:
- request information about what personal data we're processing (see Art 15 GDPR for more details)
- demand the correction or completion of incorrect or incomplete data concerning you (see Art 16 GDPR for more details)
- delete your data (see Art 17 GDPR for more details), insofar as this does not conflict with any retention obligations
- restrict the processing of your data (see Art. 18 GDPR for more details)
- data portability - receipt of the data you have provided in a structured, common and machine-readable format (see Art. 20 of the GDPR).
- object to the processing of your data based on Article 6(1)(e) or (f) of the GDPR (see Art 21 of the GDPR). This applies particularly to the processing of your data for advertising purposes.
If we process your data on the basis of your consent, you have the right to revoke this consent at any time. This will not affect the lawfulness of the data processed up to that point (Art 7 (3) GDPR).
If, contrary to expectations, your right to lawful processing of your data is violated, please contact us. We will endeavour to deal with your request promptly, at the latest within the statutory period of one month. You also always have the right to lodge a complaint with the supervisory authority responsible for data protection matters.
10) Who is responsible for data protection and how can you contact us?
The person responsible for Data Processing as presented here (within the meaning of Art 4 Z 7 GDPR) is:
niceshops GmbH
Saaz 99
8341 Paldau
Austria
uk@bloomling.com
CEO: Roland Fink, Mag. Christoph Schreiner, Barbara Unterkofler
Joint responsibility within the niceshops Group, or via commissioned processing by the niceshops Group, and your rights:
This website is operated by the niceshops Group, an Austrian e-commerce company that specialises in the development of online shops in various product segments.
The data processing outlined in this privacy statement can be carried out:
- under joint responsibility within the niceshops group (according to Art 26 GDPR). If necessary, we'd be happy to provide you with the essential contents of the corresponding agreement upon request.
or:
- in the form of commissioned order processing pursuant to Art 28 GDPR, where the niceshops group processes the orders.
In both cases, you are free to assert your rights.
The Data Protection Officer of the niceshops Group's contact details are:
Email: privacy@niceshops.com
Post:
niceshops GmbH, c/o the Data Protection Officer, Annenstrasse 23, 8020 Graz, Austria.
Any use of this privacy policy, or parts of it, without the consent of the author constitutes a violation of copyright.